BELGRADE, March 3rd 2015
This year, at 43rd Belgrade Film Festival – FEST, tickets actually “came to movie life”.
Thanks to the popular software platform “augmented reality” and the company New Look Entertainment, any Fest visitor with mobile phone or tablet could watch the trailers for blockbusters on the ticket, but could also take pictures with Marilyn Monroe.
Hypo Alpe Adria Bank donated this “treat” for Fest visitors, and it could be “consumed” by anybody who have mobile, ticket and who downloads free app NLE AR.
Same software platform was part of an earlier high profile cultural event – exhibition marking 70 anniversary of the liberation of the City of Belgrade, where the images – via mobile and tablet – “transformed” in the film tracks made in October 1944.