BELGRADE, October 17 2014
The exhibition, titled “The Liberation of Belgrade, thru film camera eye” was opened in the new building of the Yugoslav Film Archive in Belgrade.
In addition to the classic photo settings – frames from movies about the liberation of Belgrade in October 1944, the exhibition includes a multimedia presentation, powered by ICT New Look Entertainment Co. and hot software platform – augmented reality.
NLE AR, free for download on any app store, allows you to watch and download short video forms filmed in Belgrade 70 years ago – simply by pointing your mobile or tablet camera to photo frames on display in Yugoslav Film Archive.
“These are recordings made by Soviet partisans and cameramen, as well as citizens who had cameras at the time. Shots made in October 1944 keep us from forgetting what happened in Belgrade, 70 years ago”, said Goran Vesic, Chairman of the Organizing Committee for the celebration of the 70th anniversary of the liberation of Belgrade.
Original films are stored in the Yugoslav Film Archive, and most important moments were on display as photos on the exhibition.
Using NLE AR, every visitor can store those important and valuable moments – turned once again in movie clips – on their mobiles and tablets.
Director of the Yugoslav Film Archive Radoslav Zelenovic said that the exhibition is “new stage in the development of the Yugoslav Film Archive and presenting what we preserve”.